Reading the shelf…
Happy Moose Juice is a San Francisco-based company that specializes in organic cold-pressed juices, smoothies, and wellness shots. Founded in 2013, the brand emphasizes sustainability by sourcing heirloom produce from local family farms and utilizing upcycled ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Happy Moose Juice (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Happy Moose Juice · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Happy Moose Juice in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Happy Moose Juice lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




































13 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Happy Moose Juice· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Happy Moose Juice Blood Orange Bliss · its most-distributed SKU (3 doors) in Pressed Juices, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 86% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: pressed, urban remedy, juice shop
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Happy Moose Juicethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Lemonade and Limeade, Orange Juice, Pressed Juices
open here: Lemonade and Limeade, Orange Juice, Pressed Juices
open here: Lemonade and Limeade, Orange Juice
open here: Lemonade and Limeade, Pressed Juices
open = the store meaningfully carries that category (real depth, not a token SKU) and Happy Moose Juice sells it elsewhere but has no SKU here.