hatch
HATCH is a brand specializing in high-quality New Mexican and Southwestern food products, particularly known for its canned peppers and sauces. The brand offers a range of products including mild whole green chiles, organic nacho sliced jalapenos, and various enchilada sauces. HATCH products are recognized for their authentic flavor, derived from the unique Hatch Valley in New Mexico, which is renowned for its chile peppers.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Hatch (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Hatch · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Hatch in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Hatch product in stock, cheapest first.
Sold at
Find Hatch online
Where to find Hatch · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Hatchthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
