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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Heartland NY · shelf presence & positioning · The Aisle Company

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brand

Heartland NY

Heartland NY is an emerging brand · 7 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 7 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Heartland NY lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Heartland NY Strawberry Roselle Popcorn

not on SF shelves yet

Heartland NY Passion Fruit Green Tea Popcorn

not on SF shelves yet

Heartland NY Tie Guan Yin Tea Popcorn

not on SF shelves yet

Heartland NY Seaweed Protein Popcorn

not on SF shelves yet

Heartland NY Matcha Popcorn

not on SF shelves yet

Heartland NY Popcorn 6 Assorted Flavors

not on SF shelves yet

Heartland NY High Mountain Oolong Tea Popcorn

not on SF shelves yet