hodo

Shelf presence

Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.

Where it owns shelf

each bar is the % of that category's SKUs that are Hodo (full bar = 100% of the shelf), grouped by department.

Top competitors

the brands crowding the same categories as Hodo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.

W

Wildwood

competes on Tofu and Bean Curd

12 SKUs head-to-head · contests 63% of the lineup · side by side at 16 shared grocers

54

power

House Foods

competes on Tofu and Bean Curd

12 SKUs head-to-head · contests 63% of the lineup · side by side at 6 shared grocers

46

power

Most similar brands

closest to Hodo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.

House Foods

also makes Tofu

46

power

W

Wildwood

also makes Tofu

52

power

N

The lineup

the full Hodo lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

all 20Tofu and Bean Curd 14Frozen Vegetarian Burgers 1Vegetarian Burgers 1Vegetarian Chicken Substitutes 1Other Deli Meals and Sides 1Instant Noodles 1Produce 1

allon shelves 19not yet 1

Tofu and Bean Curd

Hodo Extra Firm Organic Tofu | 48g Protein (96% Daily Value) per Pkg | Great in Air Fryer or Soup | Great for Mapo Tofu, Fried, Baked, Scrambled | Pressed | High Protein

$5.04

Tofu and Bean Curd

Hodo Golden Turmeric Lightly Fried Tofu

$5.0963.6¢/oz

Frozen Vegetarian Burgers

Hodo Miso Organic Tofu | 35g Protein per Package | Marinated in Flavorful, Umami-Rich Miso | Great in Air Fryer or Soup, Baked or Fried | Nutritious

$5.16

Tofu and Bean Curd

Hodo Miso Tofu, 35g Protein per Pkg, Organic

$5.3967.4¢/oz

Tofu and Bean Curd

Hodo High Protein, Organic, Extra Firm Tofu

$5.3953.9¢/oz

Tofu and Bean Curd

Hodo Organic Braised Tofu

$5.4968.6¢/oz

Tofu and Bean Curd

Hodo Organic Indian Spiced Tofu

$5.7972.4¢/oz

Tofu and Bean Curd

Hodo Chili Crisp, Lightly Fried Tofu

$6.4981.1¢/oz

Tofu and Bean Curd

Hodo High Protein Moroccan Tofu Cubes

$6.6983.6¢/oz

Tofu and Bean Curd

Hodo Southern Barbecue Tofu Cubes

$6.6983.6¢/oz

Vegetarian Burgers

Hodo Tofu Veggie Burger

$7.09

Vegetarian Chicken Substitutes

Hodo Thai Curry Tofu Nuggets

$7.4993.6¢/oz

Tofu and Bean Curd

Hodo Chinese 5 Spice Tofu Nuggets

$7.4993.6¢/oz

Tofu and Bean Curd

Hodo Spicy Harissa Tofu Cubes

$7.7997.4¢/oz

Other Deli Meals and Sides

Hodo Thai Red Curry Tofu

$8.8955.6¢/oz

Instant Noodles

Hodo Spicy Tofu Noodles, 44g Protein per Pkg

$8.89$1.11/oz

Tofu and Bean Curd

Hodo Japanese Teriyaki Tofu

$8.8955.6¢/oz

Tofu and Bean Curd

Hodo Tofu Skin, Beancurd Sheets, 35g Protein per Pkg

$8.89$1.78/oz

Produce

Hodo Indian Spiced Organic Tofu | 35g Protein per Package | Marinated in Garam Masala | Great in Air Fryer, Soup, or Tofu Tikka Masala

-

Tofu and Bean Curd

Hodo Organic Tofu, Bulk

not on SF shelves yet

Sold at

Find Hodo online

Where to find Hodo · Bay Area

Opportunities

New doors · no Hodo in our capture yet

Bay Area grocers where neither the digital catalog nor our shelf photos show Hodo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.