Reading the shelf…
HOP WTR offers a range of sparkling hop water beverages that combine the flavors of Citra, Amarillo, Mosaic, and Azacca hops with various fruit essences. Each product delivers a unique taste experience, from the citrusy notes of Blood Orange to the tropical hints of Mango, all crafted to be refreshing and hydrating with no calories or sugar. The brand also features a variety pack that includes Classic, Blood Orange, Mango, and Lime flavors, providing a hoppy alternative reminiscent of an IPA without alcohol.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Hop Wtr (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Hop Wtr · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Hop Wtr in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Hop Wtr lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
























20 storefronts across 8 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Hop Wtr· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with HOP WTR Mango · its most-distributed SKU (6 doors) in Sparkling Water, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 53% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: spindrift, waterloo sparkling water, san pellegrino
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Hop Wtrthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Beverages, Lemonade and Limeade, Non-Alcoholic Beers · +1 more
open here: Lemonade and Limeade, Other Bottled Teas, Sparkling Water
open here: Lemonade and Limeade, Other Bottled Teas
open here: Lemonade and Limeade, Other Bottled Teas
open here: Lemonade and Limeade, Other Bottled Teas
open here: Other Bottled Teas
open = the store meaningfully carries that category (real depth, not a token SKU) and Hop Wtr sells it elsewhere but has no SKU here.