hu
Hu is a U.S.-based brand that specializes in organic, Fairtrade chocolate and snacks, founded in 2012 by siblings Jordan Brown and Jessica Karp. Originating from Hu Kitchen, a paleo-inspired restaurant in New York City, the brand focuses on high-quality ingredients and offers a range of vegan and paleo-friendly products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Hu (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Hu · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Hu in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Hu product in stock, cheapest first.
Sold at
Find Hu online
Where to find Hu · Bay Area
Opportunities
New doors · no Hu in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Hu· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Hu Organic Almond Butter + Puffed Quinoa Dark Chocolate Bar 2.1 oz · its most-distributed SKU (14 doors) in Chocolate Candies, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
