i and love and you
I and love and you is a premium pet food brand that focuses on natural and holistic products for dogs and cats. Founded in 2012 in Boulder, Colorado, the brand is known for its high-quality kibble and treats, which have received five-star ratings from DogFoodAdvisor.com.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~31% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 47% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are I And Love And You (full bar = 100% of the shelf), grouped by department.
The lineup
every I And Love And You product in stock, cheapest first.
