Reading the shelf…
IChoose offers an array of vegan mushroom jerky flavors under its Muskee Musky brand, featuring shiitake mushrooms as the core ingredient. The brand provides diverse taste experiences, from the aromatic 5-Spice blend to the bold Cajun and Smoked BBQ varieties, each crafted to deliver a distinctive flavor profile. With options like the Sweet & Spicy and Sriracha & Roasted Garlic, IChoose caters to those seeking plant-based snacks that combine natural umami with a kick of heat or a touch of sweetness.
the full IChoose lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








