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The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

Idaho Candy Company · shelf presence & positioning · The Aisle Company

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Idaho Candy Company

Idaho Candy Company is an emerging brand · 32 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 32 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full Idaho Candy Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

Bronco Bites Bar - 18 Count

not on SF shelves yet

Peanut Brittle - Bag - 4oz

not on SF shelves yet

Cherry Cocktail Bar - 18 Count

not on SF shelves yet

Burnt Peanuts - Bag - 4oz

not on SF shelves yet

Idaho Candy Company Sticker

not on SF shelves yet

Idaho Spud Mailer - 24 Count

not on SF shelves yet

Chocolate Peanut Clusters - Tub - 17oz

not on SF shelves yet

Idaho Spud Mailer - 12 Count

not on SF shelves yet

Burnt Peanuts - Tub - 17oz

not on SF shelves yet

Owhyee Butter Toffee - Bite Size - 6oz

not on SF shelves yet

Idaho Spud Button

not on SF shelves yet

Idaho Spud Bites - Bag - 3oz

not on SF shelves yet

Idaho Spud Bar - 120 Count

not on SF shelves yet

Owyhee Butter Toffee - Chunk Size - Chocolate - 1lb

not on SF shelves yet

Peanut Brittle - Tub - 14oz

not on SF shelves yet

Chocolate Caramel Peanut Clusters - Tub - 17oz

not on SF shelves yet

Idaho Spud Bites - Tub - 12oz

not on SF shelves yet

Owyhee Butter Toffee - Chunk Size - 2lb

not on SF shelves yet

Owhyee Butter Toffee - Bite Size - 2lb

not on SF shelves yet

Huckleberry Gem Bar - 18 Count

not on SF shelves yet

Bronco Burnt Peanuts - Tub - 17oz

not on SF shelves yet

Owyhee Butter Toffee - Bite Size - 1 lb

not on SF shelves yet

Variety Pack - 15 Count

not on SF shelves yet

Chocolate Peanut Clusters - Bag - 3oz

not on SF shelves yet

Owhyee Butter Toffee - Chunk Size - Chocolate - 2lb

not on SF shelves yet

Lemon & Lime Drops - Bag - 5oz

not on SF shelves yet

Idaho Spud Bar - 18 Count

not on SF shelves yet

Bronco Burnt Peanuts - Bag - 4oz

not on SF shelves yet

Owyhee Butter Toffee - Chunk Size - 1lb

not on SF shelves yet

Old Faithful Bar - 18 Count

not on SF shelves yet

Chocolate Caramel Peanut Clusters - Bag - 3oz

not on SF shelves yet

Toffee Taters - 12oz

not on SF shelves yet