Reading the shelf…
immi offers a diverse range of ramen products that bring classic and innovative flavors to the table. Its lineup includes savory options like Black Garlic "Chicken" and Creamy "Chicken" ramen, each rich with unique ingredients such as garlic, scallions, corn, and cream. The brand also features bold and spicy varieties like Spicy "Beef" and Spicy Red Miso ramen, infused with ingredients like Sichuan peppercorns and red miso, ensuring a flavorful experience for ramen enthusiasts.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
25 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Immi (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Immi · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Immi in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Immi lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

























16 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Immi· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with immi Black Garlic "Chicken" Plant Based Ramen · its most-distributed SKU (5 doors) in Instant Noodles, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 80% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: dr. mcdougall's right foods, snapdragon, mike's mighty good
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.