Reading the shelf…
Jeni's Splendid Ice Creams is an artisanal ice cream brand founded in 2002 in Columbus, Ohio, known for its unique and handcrafted flavors made from whole ingredients. The company prioritizes sourcing dairy from grass-pastured cows and collaborates with local farmers to create its signature offerings.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
49 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Jeni's Ice Cream (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Jeni's Ice Cream · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Jeni's Ice Cream in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Jeni's Ice Cream product in stock, cheapest first.






































Bay Area grocers where neither the digital catalog nor our shelf photos show Jeni's Ice Cream· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Jeni's Ice Cream Brambleberry Crisp · its most-distributed SKU (8 doors) in Ice Cream Tubs, the biggest opening. The closest open door is Pacific Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 77% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
36 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: häagen-dazs, ben & jerry's, tillamook
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Jeni's Ice Creamthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Frozen Cakes, Ice Cream Bars, Ice Cream Sandwiches · +2 more
open here: Frozen Cakes, Ice Cream Bars, Ice Cream Sandwiches · +1 more
open here: Ice Cream Bars, Ice Cream Sandwiches, Ice Creams · +1 more
open here: Ice Cream Bars, Ice Cream Sandwiches, Sorbet
open here: Ice Cream Bars, Ice Cream Sandwiches, Sorbet
open here: Ice Cream Bars, Ice Creams, Sorbet
open = the store meaningfully carries that category (real depth, not a token SKU) and Jeni's Ice Cream sells it elsewhere but has no SKU here.