Reading the shelf…
JonnyPops is a U.S.-based brand offering a range of frozen treats made with simple ingredients and no artificial dyes. Known for their vibrant flavors and commitment to kindness, each pop includes a kind deed suggestion on its stick. The brand emphasizes sharing and community, aiming to make the world a better place through small acts of kindness.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
37 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Jonnypops (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Jonnypops · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Jonnypops in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Jonnypops lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






































Bay Area grocers where neither the digital catalog nor our shelf photos show Jonnypops· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with JonnyPops Organic, Rainbow Fruit Stacks, Frozen Pops · its most-distributed SKU (12 doors) in Popsicles, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.
~13% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
38 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: outshine, popsicle, goodpop
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.