joyus
Jøyus offers a range of non-alcoholic wines that bring the taste and complexity of traditional wines without the alcohol content. Its products include a variety of sparkling and still wines, such as Sparkling Rosé and Cabernet Sauvignon, each crafted with attention to flavor profiles like ripe berries and crisp green apples. Jøyus wines are designed for those who wish to enjoy the experience of wine, whether for celebrations or everyday moments, all while maintaining a low-calorie and low-sugar profile.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Joyus (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Joyus in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Joyus lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Joyus · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Joyus· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Joyus Non Alcoholic Sparkling Wine · its most-distributed SKU (1 door) in Non-Alcoholic Wines, the biggest opening. The closest open door is Berkeley Bowl.
