Reading the shelf…
Kate's Real Food offers a range of energy and protein bars crafted with real, recognizable ingredients like oats, honey, and various nuts and seeds. The brand focuses on delivering balanced nutrition with plant-based protein options and a mix of carbs, protein, and fats to provide lasting energy without artificial additives or sugar crashes. Each bar is designed to satisfy cravings while supporting an active lifestyle, making them suitable for various moments throughout the day.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Kate's Real Food (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Kate's Real Food · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Kate's Real Food in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Kate's Real Food lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.





















18 storefronts across 10 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Kate's Real Food· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kate's Real Food Organic Snack Bar, Dark Chocolate Cherry & Almond · its most-distributed SKU (7 doors) in Other Snack Bars, the biggest opening. The closest open door is United Markets · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 56% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: kind, gomacro, clif bar
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Kate's Real Foodthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Candies, Granola Bars, Protein Bars
open here: Chocolate Candies, Granola Bars, Protein Bars
open here: Chocolate Candies, Granola Bars, Other Snack Bars
open here: Chocolate Candies, Granola Bars, Other Snack Bars
open here: Chocolate Candies, Granola Bars, Protein Bars
open here: Chocolate Candies, Protein Bars
open = the store meaningfully carries that category (real depth, not a token SKU) and Kate's Real Food sells it elsewhere but has no SKU here.