keebler
Keebler is a well-established American brand known for its wide range of cookies, pie crusts, and ice cream cones. Founded in 1853, the brand is famous for its whimsical marketing featuring the Keebler Elves and its variety of sweet treats. Keebler's product lineup includes popular items like Fudge Stripes, E.L. Fudge cookies, and Sandies, which are beloved for their quality and taste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Keebler (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Keebler · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Keebler in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Keebler product in stock, cheapest first.
Sold at
Find Keebler online
Where to find Keebler · Bay Area
Opportunities
New doors · no Keebler in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Keebler· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Keebler Fudge Sticks Fudge Covered Crème Wafer Cookies · its most-distributed SKU (3 doors) in Packaged Cookies, the biggest opening. The closest open door is LeBeau Nob Hill · 5 rivals already on that shelf.
