kerrygold
Kerrygold is a premium dairy brand known for its high-quality butter and cheese products, established in 1962 by the Irish Dairy Board. The brand emphasizes the use of milk from grass-fed cows, sourced from small, family-owned farms in Ireland, which contributes to its distinctive flavor and quality.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
39 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 9 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kerrygold (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kerrygold · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kerrygold in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Kerrygold lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Kerrygold online
Where to find Kerrygold · Bay Area
Opportunities
New doors · no Kerrygold in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kerrygold· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kerrygold Irish Grass-Fed Salted Butter Foil · its most-distributed SKU (14 doors) in Salted Butter, the biggest opening. The closest open door is Community Market CA · 3 rivals already on that shelf.
