kettle & fire
Kettle & Fire is a brand specializing in premium bone broths and cooking fats, known for using high-quality, organic ingredients. Their products are crafted from 100% grass-fed and grass-finished cattle, offering a rich flavor ideal for cooking. The brand emphasizes nutrition and flavor by slow-simmering their broths to extract essential nutrients and amino acids. Kettle & Fire's offerings include a variety of broths such as chicken, beef, and turmeric ginger, as well as beef tallow.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kettle & Fire (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kettle & Fire · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kettle & Fire in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Kettle & Fire product in stock, cheapest first.
Sold at
Find Kettle & Fire online
Where to find Kettle & Fire · Bay Area
Opportunities
New doors · no Kettle & Fire in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kettle & Fire· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kettle & Fire Bone Broth, Classic Chicken · its most-distributed SKU (14 doors) in Bone Broth, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
