kettle brand
Kettle Brand is a renowned American snack food company that specializes in kettle-cooked potato chips, known for their bold flavors and crunchy texture. Founded in 1978 in Salem, Oregon, the brand prioritizes authenticity and environmental care by using all-natural and Non-GMO ingredients.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
52 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kettle Brand (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kettle Brand · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kettle Brand in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Kettle Brand product in stock, cheapest first.
Sold at
Find Kettle Brand online
Where to find Kettle Brand · Bay Area
Opportunities
New doors · no Kettle Brand in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kettle Brand· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Kettle Brand Sea Salt Potato Chips · its most-distributed SKU (18 doors) in Potato Chips, the biggest opening. The closest open door is World Market · 2 rivals already on that shelf.
