aislewho wins the shelf

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aisle

The grocery shelf-visibility index for the San Francisco Bay Area · who owns each aisle, how brands are positioned, and where the whitespace is. Measured, not paid. Free.

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Manifesto
How we measure
The taxonomy

real prices, real simple. measured from public storefronts and normalized per unit. figures update as we re-measure.

The Aisle Co is a subsidiary of McGovern Measurement Company, an enterprise shelf-measurement firm serving brands and capital allocators.

KEYED · shelf presence & positioning · The Aisle Company

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brand

KEYED

KEYED is an emerging brand · 3 products in the catalog, not yet seen at a tracked Bay Area grocer.

emerging brand · 3 products in catalog · not yet at a tracked Bay Area retailer

The lineup

the full KEYED lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

KEY Ketone Energy Drink Grapefruit Peach

not on SF shelves yet

KEY Ketone Energy Drink Ginger Lime

not on SF shelves yet

KEY Ketone Energy Drink Pineapple Passionfruit

not on SF shelves yet