kind
KIND Snacks is an American snack food company founded in 2004, known for its health-conscious products. Headquartered in New York City, KIND focuses on creating snacks that are both nutritious and delicious, with a commitment to sustainable sourcing practices.
Kind is playing a dual game of health and accessibility in the snack aisle, with a strong emphasis on better-for-you attributes across most of its lineup. Dominating the snack bar category with a significant lead over competitors like Lärabar, Kind offers a sprawling portfolio that includes snack bars, granola, and protein snacks, with a notable absence in candy. Despite being priced below most rivals, Kind manages to maintain a robust presence in nearly all tracked grocery stores, ensuring its reach and visibility. The brand's center of gravity lies in its snack bars, which are not only the category leader but also the main vehicle for its health-oriented messaging.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
91 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kind (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kind · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
The lineup
every Kind product in stock, cheapest first.
Sold at
Find Kind online
Where to find Kind · Bay Area
Opportunities
New doors · no Kind in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kind· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with KIND Dark Chocolate Nuts & Sea Salt · its most-distributed SKU (12 doors) in Other Snack Bars, the biggest opening. The closest open door is Community Market CA · 4 rivals already on that shelf.
