kit kat®
Kit Kat® is a renowned brand known for its chocolate-covered wafer bars, offering a variety of flavors including milk chocolate, dark chocolate, and vanilla. The brand is famous for its slogan 'Have a Break, Have a KitKat' and is produced globally by Nestlé, except in the United States where it is produced by The Hershey Company. Kit Kat products are available in various sizes and packaging, catering to different occasions and preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Kit Kat® (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Kit Kat® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Kit Kat® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Kit Kat® product in stock, cheapest first.
Sold at
Find Kit Kat® online
Where to find Kit Kat® · Bay Area
Opportunities
New doors · no Kit Kat® in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Kit Kat®· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with KIT KAT® Milk Chocolate Wafer Candy Bar, 1.5 oz · its most-distributed SKU (12 doors) in Chocolate Candies, the biggest opening. The closest open door is Driver's Market · 2 rivals already on that shelf.
