la fundidora
La Fundidora is a brand specializing in handcrafted, small-batch salsas made in Mexico City. The brand emphasizes traditional methods and uses only fresh, real ingredients without fillers, sweeteners, or preservatives. Founded in Brooklyn, New York, La Fundidora collaborates with local farmers to source ingredients ethically and supports community initiatives in the US and Mexico.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are La Fundidora (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as La Fundidora · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to La Fundidora in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every La Fundidora product in stock, cheapest first.
Sold at
Find La Fundidora online
Where to find La Fundidora · Bay Area
15 storefronts across 7 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no La Fundidora in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show La Fundidora· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with La Fundidora Annatto Cooking Sauce · its most-distributed SKU (1 door) in Other Sauces, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
