la tortilla factory
La Tortilla Factory is a family-owned brand known for its innovative and health-conscious tortillas, catering to various dietary needs since 1977. Their product line includes grain-free, low-carb, and gluten-free options, making them a popular choice for consumers seeking healthier alternatives. The brand emphasizes quality and flavor, offering products like cauliflower tortillas and carb-cutting tortillas.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 7 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are La Tortilla Factory (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as La Tortilla Factory · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to La Tortilla Factory in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every La Tortilla Factory product in stock, cheapest first.
Sold at
Find La Tortilla Factory online
Where to find La Tortilla Factory · Bay Area
Opportunities
New doors · no La Tortilla Factory in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show La Tortilla Factory· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with La Tortilla Factory Tortillas, Traditional Flour · its most-distributed SKU (11 doors) in Flour Tortillas, the biggest opening. The closest open door is Luke's Local · 1 rival already on that shelf.
