la tourangelle
La Tourangelle is a French-American family-owned brand specializing in high-quality culinary oils. Established in 1867, the company produces a variety of oils using traditional artisan methods, ensuring rich flavors and nutrients. Their products are non-GMO and crafted with a commitment to sustainability, using recyclable packaging and supporting regenerative farming practices.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 11 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are La Tourangelle (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as La Tourangelle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to La Tourangelle in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every La Tourangelle product in stock, cheapest first.
Sold at
Find La Tourangelle online
Where to find La Tourangelle · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying La Tourangellethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
