Reading the shelf…
La Tourangelle is a French-American family-owned brand specializing in high-quality culinary oils. Established in 1867, the company produces a variety of oils using traditional artisan methods, ensuring rich flavors and nutrients. Their products are non-GMO and crafted with a commitment to sustainability, using recyclable packaging and supporting regenerative farming practices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 11 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are La Tourangelle (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as La Tourangelle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to La Tourangelle in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every La Tourangelle product in stock, cheapest first.




























Bay Area stores already carrying La Tourangellethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
43 storefronts across 18 grocers carry it · tap a pin to open the store.
open here: Cooking Oil Sprays, Olive Oils, Sesame Oil · +1 more
open = the store meaningfully carries that category (real depth, not a token SKU) and La Tourangelle sells it elsewhere but has no SKU here.