Reading the shelf…
LaCroix is a popular American brand of sparkling water, celebrated for its diverse range of fruit flavors. Launched in 1980, it is now owned by National Beverage Corporation and is known for being calorie-free and free from sweeteners, sodium, and caffeine.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
78 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Lacroix (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Lacroix · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Lacroix in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Lacroix product in stock, cheapest first.







































Bay Area grocers where neither the digital catalog nor our shelf photos show Lacroix· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with LaCroix Sparkling Water, Pamplemousse · its most-distributed SKU (17 doors) in Sparkling Water, the biggest opening. The closest open door is Bi-Rite Market · 3 rivals already on that shelf.
~12% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 18% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
49 storefronts across 18 grocers carry it · tap a pin to open the store.
already on that shelf: spindrift, san pellegrino, nixie
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.