Reading the shelf…
Laird Superfood is a brand specializing in plant-based creamers, coffees, and hydration products. Their offerings are crafted with natural ingredients like reishi mushrooms, Aquamin, and turmeric to enhance flavor and nutritional value. The brand focuses on providing sustainably sourced products that support energy, focus, and overall wellness.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
29 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Laird Superfood (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Laird Superfood · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Laird Superfood in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Laird Superfood product in stock, cheapest first.





























Bay Area grocers where neither the digital catalog nor our shelf photos show Laird Superfood· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Laird Superfood Reduced Sugar Non-Dairy Superfood Creamer · its most-distributed SKU (6 doors) in Dairy And Lactose Free Creamers, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 64% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
24 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: nutpods, califia farms, forager project
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Laird Superfoodthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Coconut Water, Coffee Pods, Ground Coffee · +4 more
open here: Coconut Water, Coffee Pods, Ground Coffee · +4 more
open here: Coconut Water, Coffee Pods, Ground Coffee · +4 more
open here: Coconut Water, Coffee Pods, Ground Coffee · +3 more
open here: Coconut Water, Ground Coffee, Hot Cocoa Mix · +3 more
open here: Coconut Water, Coffee Pods, Ground Coffee · +2 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Laird Superfood sells it elsewhere but has no SKU here.