Reading the shelf…
L'Amourette is a San Francisco-based artisanal chocolate brand specializing in bean-to-bar dark chocolates. The brand is known for its use of high-quality Central and South American cacao and California-grown nuts and fruits. L'Amourette's products are crafted with a focus on purity, using minimal ingredients without emulsifiers or artificial additives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
27 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are L'amourette (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as L'amourette · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to L'amourette in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every L'amourette product in stock, cheapest first.





















Bay Area grocers where neither the digital catalog nor our shelf photos show L'amourette· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with L'Amourette Dark Chocolate, English Toffee, 72% Cacao · its most-distributed SKU (11 doors) in Chocolate Candies, the biggest opening. The closest open door is Pacific Market · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 61% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: chocolove, charles chocolates, alter eco
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying L'amourettethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Covered Nuts, Other Bakery Desserts
open here: Chocolate Covered Nuts, Other Bakery Desserts
open here: Other Bakery Desserts
open here: Other Bakery Desserts
open here: Other Bakery Desserts
open here: Other Bakery Desserts
open = the store meaningfully carries that category (real depth, not a token SKU) and L'amourette sells it elsewhere but has no SKU here.