Laura Chenel at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Laura Chenel is a pioneering American brand known for its artisan goat cheeses, founded in 1979 in Sonoma County, California. The brand is recognized for introducing goat cheese to the U.S.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Four Peppercorn Fresh Goat Cheese Chabis in Goat Cheese.
Community Market CA stocks goat cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is goat cheese: Community Market CA stocks only 8 there, so Laura Chenel Four Peppercorn Fresh Goat Cheese Chabis stands out rather than blending in.
Community Market CA merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
enters a thin goat cheese shelf as a point of difference.
The full runway
Every category Laura Chenel plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 14 SKUs. Room to widen the line.
How it prices
Where it would price in goat cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Laura Chenel (orange) sits above the shelf.
What to bring to expand
Laura Chenel’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
