Laura Chenel at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Laura Chenel is a pioneering American brand known for its artisan goat cheeses, founded in 1979 in Sonoma County, California. The brand is recognized for introducing goat cheese to the U.S.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Original Fresh Goat Cheese Log in Goat Cheese.
Falletti Foods stocks goat cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 17 other Bay Area grocers.
The more differentiated opening is goat cheese: Falletti Foods stocks only 2 there, so Laura Chenel Original Fresh Goat Cheese Log stands out rather than blending in.
Falletti Foods merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
enters a thin goat cheese shelf as a point of difference.
The full runway
Every category Laura Chenel plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 14 SKUs. Room to widen the line.
What to bring to expand
Laura Chenel’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
