lay's
Lay's is a leading brand of potato chips, known for its wide variety of flavors and commitment to quality. Founded in 1932, the brand has evolved into a global snack food leader while sourcing potatoes from over 100 family-owned farms in the U.S. and Canada.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
62 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lay's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lay's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lay's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lay's product in stock, cheapest first.
Sold at
Find Lay's online
Where to find Lay's · Bay Area
Opportunities
New doors · no Lay's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lay's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lay's Potato Chips, Barbecue Flavored · its most-distributed SKU (9 doors) in Potato Chips, the biggest opening. The closest open door is Costco · 4 rivals already on that shelf.
