lesserevil
LesserEvil is an American snack brand known for its organic and clean-ingredient popcorn and snack products. The brand emphasizes healthier snacking options without compromising on flavor, offering a range of products like popcorn and cheese puffs with bold, unique flavors. LesserEvil products are widely available across major retailers in the United States.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
36 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lesserevil (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lesserevil · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lesserevil in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lesserevil product in stock, cheapest first.
Sold at
Find Lesserevil online
Where to find Lesserevil · Bay Area
Opportunities
New doors · no Lesserevil in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lesserevil· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with LesserEvil Organic Popcorn, Himalayan Pink Salt · its most-distributed SKU (16 doors) in Popcorn, the biggest opening. The closest open door is Pacific Market · 2 rivals already on that shelf.
