lifeway
Lifeway Foods, Inc. is a health food company based in Morton Grove, Illinois, specializing in probiotic dairy products, particularly kefir. Founded in 1986, the brand offers a variety of kefir options along with other dairy products, catering to health-conscious consumers and families.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
42 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lifeway (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lifeway · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lifeway in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lifeway product in stock, cheapest first.
Sold at
Find Lifeway online
Where to find Lifeway · Bay Area
Opportunities
New doors · no Lifeway in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lifeway· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lifeway Kefir, Cultured, Lowfat Milk, 1% Milkfat, Strawberry · its most-distributed SKU (7 doors) in Kefir, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
