lipton
Lipton is a renowned British brand known for its extensive range of tea products and instant soup mixes. Established in 1871 by Sir Thomas Lipton, the brand has become synonymous with tea, offering a variety of black, green, and flavored teas. Lipton also produces soup mixes, including popular options like Chicken Noodle and Onion Soup Mixes. The brand's tea and soup products are designed to provide convenient, flavorful options for consumers worldwide.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
37 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 11 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lipton (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lipton · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lipton in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lipton product in stock, cheapest first.
Sold at
Find Lipton online
Where to find Lipton · Bay Area
Opportunities
New doors · no Lipton in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lipton· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lipton Yellow Label Black Tea · its most-distributed SKU (3 doors) in Black Tea, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
