Reading the shelf…
Fairfax Market is a independent grocer running 1 Bay Area store.
Longbottom & Co offers a Virgin Mary Bloody Mary mix crafted with real tomato juice sourced from Southern Spain, ensuring a fresh and full-flavored experience.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: .
Fairfax Market merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Longbottom & Co plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →