los roast
Los Roast is a brand specializing in authentic New Mexico chile products, offering a range of salsas and sauces that capture the traditional flavors of the Southwest. Their products include green and red chile sauces, chopped chiles, and salsas, all made with New Mexico-grown ingredients. The brand emphasizes natural ingredients, avoiding artificial preservatives and flavor-changing additives, to maintain the authentic taste of New Mexico chiles.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Los Roast (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Los Roast · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Los Roast in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Los Roast product in stock, cheapest first.
Sold at
Find Los Roast online
Where to find Los Roast · Bay Area
16 storefronts across 7 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Los Roast in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Los Roast· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Los Roast New Mexico Green Chile Sauce Traditional Style · its most-distributed SKU (3 doors) in Chili Sauces, the biggest opening. The closest open door is Andronico's Community Markets · 2 rivals already on that shelf.
