luna
Luna runs 14 products across 3 categories, stocked in 12 of 24 Bay Area grocers. Its biggest footprint is protein snacks, at 1% of the shelf. A mid-tier presence · Brand Power 41/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Luna (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Luna · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Luna in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Luna lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Luna online
Where to find Luna · Bay Area
Opportunities
New doors · no Luna in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Luna· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Luna Chocolate Dipped Coconut Flavor Gluten Free Snack Bar · its most-distributed SKU (10 doors) in Protein Bars, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
