māla girl
Māla Girl offers a diverse range of superfood broth powders and instant soup bases, crafted with clean-label ingredients and designed for both culinary professionals and retail consumers. Its products feature unique flavor profiles such as Mushroom Brainiac, Cosmic Curry, and Chili Chakra, each incorporating ingredients known for their potential health benefits like stress balance, brain boosting, and immunity support. With a focus on versatility, Māla Girl provides options for hot drinks, soups, and sauces, while maintaining a commitment to being gluten-free, soy-free, and free from artificial additives.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Māla Girl (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Māla Girl · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Māla Girl in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Māla Girl lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Māla Girl · Bay Area
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Māla Girl· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Māla Girl Fireball Basil Broth Powder · its most-distributed SKU (1 door) in Other Broths, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.