madegood
MadeGood is a brand specializing in organic, allergy-friendly snacks, including granola bars and minis. Their products are crafted in a dedicated nut-free facility and are certified organic, gluten-free, vegan, and kosher. MadeGood is committed to sustainability and is a certified B Corporation, ensuring their snacks are not only delicious but also ethically produced.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Madegood (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Madegood · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Madegood in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Madegood product in stock, cheapest first.
Sold at
Find Madegood online
Where to find Madegood · Bay Area
Opportunities
New doors · no Madegood in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Madegood· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with MadeGood Chocolate Chip Soft Baked Mini Cookies · its most-distributed SKU (6 doors) in Packaged Cookies, the biggest opening. The closest open door is Gus's Community Market · 4 rivals already on that shelf.
