Reading the shelf…
Magic Spoon is a brand specializing in high-protein, keto-friendly cereals and snack bars that are grain-free and low in sugar. Their products are designed to offer a healthier alternative to traditional cereals and snacks, with flavors reminiscent of childhood favorites. Magic Spoon's offerings include a variety of cereals, granolas, and cereal bars, all crafted to meet the dietary needs of health-conscious consumers.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Magic Spoon (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Magic Spoon · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Magic Spoon in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Magic Spoon product in stock, cheapest first.








Bay Area grocers where neither the digital catalog nor our shelf photos show Magic Spoon· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Magic Spoon Fruity Protein Cereal · its most-distributed SKU (9 doors) in Cereal, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 75% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
27 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: nature's path, cascadian farm, bob's red mill
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Magic Spoonthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Granola, Packaged Toaster Pastries, Protein Bars
open here: Granola, Packaged Toaster Pastries, Protein Bars
open here: Granola, Packaged Toaster Pastries, Protein Bars
open here: Cereal Bars, Packaged Toaster Pastries, Protein Bars
open here: Granola, Packaged Toaster Pastries, Protein Bars
open here: Granola, Packaged Toaster Pastries, Protein Bars
open = the store meaningfully carries that category (real depth, not a token SKU) and Magic Spoon sells it elsewhere but has no SKU here.