maranatha
MaraNatha is a brand specializing in nut butters, known for its small-batch roasted almond, peanut, and coconut butters. Established in 1982, the brand offers a variety of flavors and textures, including creamy, crunchy, and no-stir options. MaraNatha emphasizes using high-quality, heart-healthy California almonds and provides both natural and organic versions of its products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Maranatha (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Maranatha · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Maranatha in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Maranatha product in stock, cheapest first.
Sold at
Find Maranatha online
Where to find Maranatha · Bay Area
Opportunities
New doors · no Maranatha in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Maranatha· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with MaraNatha Peanut Butter Spread, Organic, No Stir, Creamy · its most-distributed SKU (5 doors) in Peanut Butter, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
