Reading the shelf…
Marianne's Ice Cream is a renowned ice cream brand based in Santa Cruz, California, known for its handcrafted ice creams made with love since 1947. The brand offers a diverse range of flavors, boasting over 100 in rotation and more than 250 in their recipe collection. Marianne's is celebrated for its rich, creamy textures and innovative flavors, maintaining traditional ice cream-making techniques.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Marianne's Ice Cream (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Marianne's Ice Cream · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Marianne's Ice Cream in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Marianne's Ice Cream product in stock, cheapest first.




















17 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Marianne's Ice Cream· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Marianne's Ice Cream Ice Cream · its most-distributed SKU (4 doors) in Ice Cream Tubs, the biggest opening. The closest open door is Mill Valley Market · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 30% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: häagen-dazs, ben & jerry's, straus family creamery
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Marianne's Ice Creamthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Avocado Oil, Ice Cream Bars, Ice Cream Sandwiches
open here: Avocado Oil, Ice Cream Bars, Ice Cream Sandwiches
open here: Ice Cream Bars, Ice Cream Sandwiches, Ice Cream Tubs
open here: Ice Cream Bars, Ice Cream Sandwiches, Ice Cream Tubs
open here: Avocado Oil
open here: Avocado Oil
open = the store meaningfully carries that category (real depth, not a token SKU) and Marianne's Ice Cream sells it elsewhere but has no SKU here.