martinelli's
Martinelli's, the brand name of S. Martinelli & Company, is renowned for its premium apple juices and sparkling ciders. Established in 1868, the company specializes in crafting beverages from 100% U.S. grown apples, offering a range of products including organic options. Martinelli's is celebrated for its iconic bottles and commitment to quality, making it a staple in the juice and cider market.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
35 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Martinelli's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Martinelli's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Martinelli's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Martinelli's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Martinelli's online
Where to find Martinelli's · Bay Area
Opportunities
New doors · no Martinelli's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Martinelli's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Martinelli's Sparkling Cider · its most-distributed SKU (12 doors) in Sparkling Juice, the biggest opening. The closest open door is Bi-Rite Market · 2 rivals already on that shelf.
