Reading the shelf…
Mavuno Harvest is a U.S.-based brand that specializes in organic dried fruits, nuts, and fruit bites, founded in 2011 by Phil Hughes. The company is committed to sustainable sourcing by partnering with small-scale farmers in sub-Saharan Africa, South America, and South Asia to transform surplus harvests into premium products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
32 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 10 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Mavuno Harvest (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Mavuno Harvest · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Mavuno Harvest in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Mavuno Harvest lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
































Bay Area grocers where neither the digital catalog nor our shelf photos show Mavuno Harvest· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mavuno Harvest Organic Dried Coconut Dipped in Dark Chocolate · its most-distributed SKU (7 doors) in Chocolate Covered Dried Fruit, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 66% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
30 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: karen's naturals, made in nature, mariani
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Mavuno Harvestthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cashews, Dried Mango, Dried Pineapples · +1 more
open here: Cashews, Dried Mango, Macadamia Nuts
open here: Cashews, Dried Dates
open here: Dried Pineapples, Other Dried Fruit
open here: Cashews, Dried Dates
open here: Cashews, Dried Dates
open = the store meaningfully carries that category (real depth, not a token SKU) and Mavuno Harvest sells it elsewhere but has no SKU here.