Reading the shelf…
Maya Kaimal Foods specializes in Indian-inspired cuisine, offering a range of products including simmer sauces, dals, rice, and condiments. Founded in 2003 by cookbook author Maya Kaimal, the brand is committed to using high-quality, clean ingredients and has received multiple certifications for its products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
31 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Maya Kaimal (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Maya Kaimal · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Maya Kaimal in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Maya Kaimal product in stock, cheapest first.































Bay Area grocers where neither the digital catalog nor our shelf photos show Maya Kaimal· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Maya Kaimal Mild Tikka Masala Simmer Sauce · its most-distributed SKU (14 doors) in Curry Sauces, the biggest opening. The closest open door is United Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 26% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
38 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: tasty bite, lundberg family farms, sukhi's indian
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Maya Kaimalthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Boxed Grain Meal & Sides, Chili Oil, Prepared Asian Food · +1 more
open here: Basmati Rice, Boxed Grain Meal & Sides, Prepared Asian Food · +1 more
open here: Basmati Rice, Boxed Grain Meal & Sides, Prepared Asian Food
open here: Basmati Rice, Boxed Grain Meal & Sides, Chili Oil
open here: Basmati Rice, Boxed Grain Meal & Sides
open here: Basmati Rice, Boxed Grain Meal & Sides
open = the store meaningfully carries that category (real depth, not a token SKU) and Maya Kaimal sells it elsewhere but has no SKU here.