melissa's
Melissa's is a grocery brand known for its diverse range of specialty produce, including potatoes, nuts, and other unique fruits and vegetables. The brand offers a variety of premium potatoes such as russets, reds, and sweet potatoes, as well as exotic items like dried morel mushrooms and Thai chile peppers. Melissa's is committed to providing high-quality, specialty produce sourced primarily from the USA.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
68 products in the catalog. how deep the product line is (saturating).
spans 20 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Melissa's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Melissa's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Melissa's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Melissa's product in stock, cheapest first.
Sold at
Find Melissa's online
Where to find Melissa's · Bay Area
Opportunities
New doors · no Melissa's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Melissa's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Melissa's Red Hatch Chile Hot Sauce · its most-distributed SKU (1 door) in Hot Sauces, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
