Reading the shelf…
Meyenberg is a brand specializing in goat milk products, known for their easy digestibility and high protein content. Their offerings include goat milk, goat butter, and goat yogurt, all of which are Certified Humane. Meyenberg products are designed to be a nutritious alternative to cow milk, catering to those with sensitivities to traditional dairy.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Meyenberg (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Meyenberg · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Meyenberg in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Meyenberg product in stock, cheapest first.












Bay Area grocers where neither the digital catalog nor our shelf photos show Meyenberg· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Meyenberg Goat Milk Yogurt, Plain, Multiserve Tub · its most-distributed SKU (8 doors) in Traditional Yogurt, the biggest opening. The closest open door is Canyon Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 67% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
35 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: clover sonoma, straus family creamery, alexandre family farm
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Meyenbergthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Butter Spreads, Evaporated Milk, Kefir · +1 more
open here: Butter Spreads, Evaporated Milk, Kefir · +1 more
open here: Butter Spreads, Evaporated Milk, Plain Milk · +1 more
open here: Butter Spreads, Plain Milk, Traditional Yogurt
open here: Butter Spreads, Kefir, Traditional Yogurt
open here: Butter Spreads, Evaporated Milk
open = the store meaningfully carries that category (real depth, not a token SKU) and Meyenberg sells it elsewhere but has no SKU here.