mezzetta
Mezzetta is a family-owned American food company that specializes in glass-packed peppers, olives, and a variety of specialty foods. Founded in 1935 in San Francisco, the brand has maintained its commitment to quality over four generations, sourcing ingredients globally to create a diverse range of products.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 20 of 24 Bay Area grocers. how many stores stock the brand.
65 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 16 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mezzetta (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mezzetta · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mezzetta in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mezzetta product in stock, cheapest first.
Sold at
Find Mezzetta online
Where to find Mezzetta · Bay Area
Opportunities
New doors · no Mezzetta in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mezzetta· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mezzetta Imported Spanish Queen Martini Olives · its most-distributed SKU (12 doors) in Olives, the biggest opening. The closest open door is Community Market CA · 2 rivals already on that shelf.
