michele's granola
Michele's Granola is a brand specializing in handmade granola products, crafted from scratch using simple, organic ingredients. The brand emphasizes quality and sustainability, offering a variety of flavors that cater to different tastes, such as Original, Almond Butter, and Salted Maple Pecan. Michele's Granola is committed to supporting the food system by donating a portion of sales to related organizations.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Michele's Granola (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Michele's Granola · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Michele's Granola in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Michele's Granola product in stock, cheapest first.
Sold at
Find Michele's Granola online
Where to find Michele's Granola · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Michele's Granola· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Michele's Granola Almond Butter · its most-distributed SKU (8 doors) in Granola, the biggest opening. The closest open door is Gus's Community Market · 5 rivals already on that shelf.
