Mike's Mighty Good at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Mike's Mighty Good is a brand specializing in craft instant ramen noodles, known for its rich flavors and high-quality ingredients.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Vegetarian Vegetable Ramen Noodle Soup Cup in Instant Noodles.
Fairfax Market stocks instant noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Fairfax Market merchandises 2 of the 2 categories the brand sells.
organic, vegetarian against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Mike's Mighty Good plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in instant noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Mike's Mighty Good (orange) sits well above the shelf.
What to bring to expand
Mike's Mighty Good’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
