Reading the shelf…
Miss Jones Baking Co. specializes in organic baking mixes and frostings, offering products made with simple, real ingredients for a homemade taste. The brand aims to provide convenient baking solutions without compromising on quality or flavor, appealing to those who value both ease and authenticity in baking. Their product line includes a variety of cake mixes, frostings, and other baking essentials, all designed to deliver from-scratch results.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 6 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Miss Jones Baking Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Miss Jones Baking Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Miss Jones Baking Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Miss Jones Baking Co. product in stock, cheapest first.




























Bay Area grocers where neither the digital catalog nor our shelf photos show Miss Jones Baking Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Miss Jones Baking Co. Oat Pancake and Waffle Mix, Gluten-Free, Original · its most-distributed SKU (3 doors) in Pancake & Waffle Mix, the biggest opening. The closest open door is Falletti Foods · 4 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 62% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
32 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: betty crocker, bob's red mill, pillsbury
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Miss Jones Baking Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bread Mixes, Brownie Mixes, Cake Frosting · +4 more
open here: Bread Mixes, Brownie Mixes, Cake Frosting · +2 more
open here: Brownie Mixes, Cookie Doughs, Cookie Mixes · +1 more
open here: Bread Mixes, Brownie Mixes, Pancake & Waffle Mix
open here: Brownie Mixes, Muffin Mixes, Pancake & Waffle Mix
open here: Cake Frosting, Cookie Doughs, Pancake & Waffle Mix
open = the store meaningfully carries that category (real depth, not a token SKU) and Miss Jones Baking Co. sells it elsewhere but has no SKU here.